Pay Per Click (PPC)

If you want to get your website and business in front of a lot of people fast, one of the most effective ways of advertising is pay per click advertising. There is no faster way to get your business in front of targeted traffic. However, pay per click advertising must be done the right way or you could lose money. Let us try and explain a little about how pay per click advertising works, so you can decide whether or not you want to use it to promote your business.

The basis behind pay per click advertising is pretty simple. Search engine such as Google or Yahoo will allow you to purchase advertising on a pay per bid basis. For example, you get a choice of how much you want to pay for a specific keyword. The higher you are willing to pay, the higher your ad will rank on the search engine page. Your ad will appear to the right side of the search results page. So for instance, you can place a bid for 15 pence for your ad to appear on the search engine page. Every time someone clicks on the ad you pay 15 pence and they are taken to your website. If your website is well designed, then chances are you can generate sales from these clicks.

The downside to pay per click advertising is that it can cost you money, if you're not generating any leads or sales. So let's say that you have been on a specific keyword for 15 pence per click. If you have 100 people click on your ad then you would owe £15.00. If out of those 100 clicks you generate 50 sales then it is safe to say that your pay per click campaign is profitable. But if out of the 100 clicks you made no sales then you have spent £15.00 for nothing. The more clicks on your ad, the more you will owe. So there must be a fine balance achieved between clicks and fails to make pay per click advertising profitable for you.

One of the best things about pay per click advertising is how fast you can see real results. You can literally have your ad on the first page of the search engines and generating traffic and sales in a matter of few minutes from the time we set up your pay per click account and post your ad. As with any type of advertising your pay per click campaign will require testing, tracking and practice so that you can receive the best results.

If you're looking for a fast and inexpensive way to generate traffic to your website you may want to consider using pay per click advertising.

Yahoo Pay Per Click Google Adwords Pay Per Click
To find out more about our pay per click (PPC) services, please contact us:
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